I had no intention of writing a piece about the Apple Roadshow, other than the report that you see on elsewhere. But having taken a days leave from work to travel down to Wellington and having had the opportunity to meet a lot of great people that knew about the site, the two questions I seem to have been asked the most have been "What did you think?" and "Was the trip worth it?". So here goes...
A show of hands near the beginning of the Wellington presentation revealed that there were very few people in the audience who weren't using Macs. While it was great to see those few hands go up (and I welcome PC and other users to the presentations) it meant that in many respects, it was a case of preaching to the converted. In that respect, I'd suggest the presentations need a bit of tweaking.
So what can be done? Well, there's two approaches, which I guess again look at what and who Apple are trying to cater for. I think their response to that would be that they are trying to cater for everyone. In many respects, PC users weren't there because although I saw an ad for the Roadshow in the Dominion the day before (did it appear any other time?) the ad didn't really do enough to let PC users into what they might see and why we wanted them there. And did the presentation really provide enough encouragement for them to Switch? I'm not sure. It certainly touched on some areas (the number of apps available under OSX, the fact that you can connect via SMB to a PC) but was that enough?



