I know they say artists whose songs feature in an Apple ad do very well out of sales after it, but I had to laugh just now watching TV. Yael Naim (http://www.yaelweb.com/) whose add features for the MacBook Air is now advertising her CD. What does the ad look like?
Well, white background, same song, CD case and...wait for it...envelope...same exact style as the one the Air gets pulled from in the advert, which the CD is pulled from. Replace the CD case with the Air and the ads are very much alike.
Almost expected a sign to come up saying "I'm milking the MacBook Air" at the end of it....instead it says "there's a song in the air"....oh, how clever...would never have figured that one out!
Phil
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