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Note: US Prices - Apple today unveiled all new software for Apple TV that allows movie fans to rent movies on the iTunes Store directly from their widescreen TV, and lowered the price of Apple TV to just $229. With iTunes Movie Rentals and Apple TV, users can just click a button on their remote to effortlessly rent movies from a catalog of over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound, with no computer required.

DVD-quality iTunes Movie Rentals are $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99. Apple will provide the new Apple TV software free of charge to existing Apple TV owners when it releases the new Apple TV priced at $229 in about two weeks.

"With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button," said Steve Jobs, Apple's CEO. "No more driving to the video store or waiting for DVDs to arrive in the mail."

iTunes Movie Rentals feature iTunes' legendary ease of use, which makes discovering and enjoying movie rentals as simple and easy as buying music on iTunes. Once a movie is rented, it starts downloading from the iTunes Store directly to Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 24 hours to finish it—or watch it multiple times.

With Apple TV, users can also view photos from their computers, Flickr and .Mac Web Galleries on their widescreen TV as slideshows or screen savers, and anytime photos are updated on Flickr or .Mac, they are automatically updated on Apple TV. Apple TV users can now browse and enjoy the iTunes Store podcast directory of over 125,000 video and audio podcasts, view over 50 million originally created videos from YouTube or choose from a selection of six million songs, over 600 TV shows and 10,000 music videos to purchase directly from their Apple TV. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user's computer for enjoyment on their computer, all current generation iPods* or iPhone.

Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV now automatically plays all of your iTunes content without setup or management**.

Pricing & Availability
The new Apple TV software will be available as a free automatic download to all Apple TV customers later this month. Apple TV, which includes the Apple Remote, is available from the Apple Store (www.apple.com), Apple's retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US) for the 40GB model and $329 (US) for the 160GB model (US and Canada). Apple TV requires an 802.11g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. iPod games will not play on Apple TV. iTunes Movie Rentals are available in the US only.

*Movie rentals work on iPod classic, iPod nano with video and iPod touch.
**Compatible with 802.11b/g/n. Based on an IEEE 802.11n draft specification. Wireless video streaming requires an 802.11g/n network.

Comments (6)

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lowededwookie said: January 16, 2008   Votes: +0

	A bit moot over here but it's getting to the point where the AppleTV is now an affordable unit. Man the bank ain't going to be pleased with me. I guess you're going to be getting a few kickbacks this year Phil.
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Philip Roy said: January 16, 2008   Votes: +0

Kickbacks...wow, I hope so!! I actually was sitting watching TV last night...and for the record, I really only get TV2 and 3 well because I don't have a good aerial so I'm not a big TV watcher....and I noted that top left and top right of the screen was an odd colour. Thought the tube might be on its way out and started imagining getting an HD TV and being able to have Apple TV. Then my bank balance popped into my head

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lowededwookie said: January 16, 2008   Votes: +0

	He he, my balance isn't that flash either but that's not going to stop me.
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Standing_Amazed said: January 19, 2008   Votes: +0

	Am I missing something here? At $NZ498 and $NZ659 the price hasn't changed at all in NZ.
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Philip Roy said: January 19, 2008   Votes: +0

	Yeah, sorry....not quite sure what is happening. The story was published from the US PR page... http://www.apple.com/pr/ ...however the same story has not come out on the NZ PR section, whereas others did, with NZ prices... http://www.apple.com/nz/pr/ So the title relates to the US press release. Why a reduction hasn't occurred for NZ'ers in unclear.
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brenz said: January 23, 2008   Votes: +0

	Maybe no press release in NZ because there's nothing to report?
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