Apple-Spaceship

Forget share prices, or market cap, or anything else. The real question is: how much is a brand worth? More importantly, how much is the Apple brand worth? If Brand Fortune are to be believed, quite a lot — somewhere in the vicinity of $40 million. Not quite as high as Google (at $48 million), but second in the world isn't too shabby.

Skype has released a new beta for the Mac, which introduces two things. First, is the new Facebook integration, no doubt as a result of Facebook and Skype getting very cosy together ever since Facebook rolled out that new buddy sidebar list. The second, probably less wanted feature, is ads for nonpaying users.

 

Macworld have some tips to make iCal in Lion a little less annoying. ICal in Lion changed quite a few behaviours, so if you want to create events that don't have the default duration of day, or want to change some of the event colours, then their advice is, as always, solid.

 

You remember that large Apple campus Apple are planning to build? The one that looks like a massive circle-shaped spaceship? MacStories say Apple could be planning a third campus in order to cope with employee growth.

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