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NZMac.com - Supporting the New Zealand Macintosh Community
Tuesday, 16 March 2010
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Submitting Press Releases

NZMac.com accepts Press Releases from companies selling Mac related software and hardware, however there are strict guidelines to follow and criteria to meet.

 

  • The Press Release must be about a Mac-related product, that must be available to New Zealand users, either via a distributor/reseller in New Zealand, electronic download or purchase and delivery to New Zealand
  • Press Releases related to online services are generally not accepted. Please contact NZMac.com to discuss this further.
  • The product or service must not breach the advertising policy on the website
  • The Press Release must relate to a specific new event (e.g., product launch, major update) or news item (e.g. conference) and not simply as an attempt to gain free advertising, sales (including announcements of specials) or publicity (e.g. a Press Release that describes favourable reviews or awards), with an exception for Press Releases related to reviews and awards that mention and link to NZMac.com content (e.g., an NZMac.com review)
  • The Press Release should not be about beta applications requiring testing (i.e., a "call for testers")
  • The Press Release must be submitted by each company via the appropriate form, which requires user registration on the site

 

Here's the process to follow:

  • User MenuRegister on the site - NOTE- Press Releases appear published under YOUR USERNAME, so you must therefore register using your genuine name and business email address or a Business related name and email address
  • Login to the site
  • On the main page, a new menu will appear called "User Menu" as you see on the right
  • Click on the menu link "Submit Article or Release"
  • You will be taken to the page (shown below) that you should complete and submit
  • Please make sure that you set the category the item is to published under as "Press Release" as shown in the circled area below
  • Please end the Press Release with your contact details and an indication if you wish to have these published with the article.

    For example:

    CONTACT DETAILS - Not for publication
    Joe Bloggs - CEO
    Joe Bloggs iPod Cases Limited
    1 Bloggs Way
    P.O. Box 123456
    New Zealand

Submit Page

 

  • Failure to follow the above process will result in your Press Release not being accepted
  • Inappropriate submissions may result in your user account being closed
  • Your Press Release gets emailed to one person....this isn't an opportunity to try to contact NZMac.com users

 

Provided the Press Release is relevant, of sufficient detail (i.e., not brief) and of interest to New Zealand Mac users, the Press Release will be published almost word for word (submissions must include contact information and be ready to publish 'as is') although NZMac.com reserves the right to edit your submission.

 

Press Releases that are not providing specific news but are merely attempts at promotion or announcing sales, will not be published. If you wish to gain promotion on the site, please either advertise or consider providing material for review.

 

Press Releases full of hyperbole or marketing hype are also unlikely to be published. Please be realistic in your Press Release. Plain words, simple language and an explanation of any technological terms will benefit both you and the readers of the Press Release. Company backgrounds that many Press Releases mention will not be included - mostly as these tend to be very laden with hyperbole.

 

If you wish to send a Press Release in advance of the public announcement, please state this clearly and indicate when the release can be published using local (New Zealand) times and dates.

 

If you want to link to the Press Release once published on this website, we ask that you also include a link to the main page of the site using the full website address in lower case, e.g., www.nzmac.com

 

 

NZMac.com Press Release Submission Policy

  • Publishing of Press Releases is at the discretion of NZMac.com
  • NZMac.com reserves the right not to publish a Press Release and no communication will be entered into over this decision
  • Press releases that are poorly spelt or edited will not be published
  • NZMac.com reserves the right to edit Press Releases to better fit the website
  • By using this form and registering your name and email address, you confirm that you are the authorised representative of the organisation represented in the submitted press release.
  • NZMac.com does its best to verify information, but cannot be held responsible for errors in submitted materials.

 

Last Updated on Tuesday, 20 October 2009 14:52
 

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